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Kry’s response is a care model that integrates digital and physical healthcare to improve access, patient experience and efficiency. The company is now taking the next step in that strategy by bringing its entire European operation under a single brand. 

This means Livi, the name under which Kry currently operates in the UK and France, will rebrand to Kry. The name comes from the Swedish word kry, meaning to feel well and in good health. At the same time, the company continues to invest in growth, including the opening of a its first medical centre in Paris this September. 

Kry currently operates in Sweden, Norway, the United Kingdom and France. In 2024, the company accounted for nearly 10 per cent of all remote consultations in France and grew by 35 per cent. Across its markets, Kry has delivered more than 14 million patient consultations, operates around 60 physical healthcare facilities and employs approximately 4,000 healthcare professionals. 

> “We have grown from being a Swedish digital challenger into a large and established healthcare provider across several European markets. Kry is also a very well-known company and is seen as an innovator and pioneer at the intersection of technology and healthcare. When operating across multiple countries, it is not enough to deliver great care locally. There is also value in being clear about who we are as a European player. A shared brand makes it easier to build trust and collaborate with partners across borders,” says Kalle Conneryd Lundgren, CEO of Kry. 

> “This is not just a rebrand. For patients, it means familiarity and reassurance. For healthcare professionals, it means working within a more connected system. For us, it is about clearly demonstrating that we are scaling what we do across multiple countries. We have the same technology platform and ways of working across Europe, so it feels right to carry the same name everywhere.” 

The change comes at a time when healthcare systems across Europe face remarkably similar challenges. 

> “Virtually every European healthcare system is grappling with the same issues: rising demand for care and limited resources within an outdated system. Doing more of the same is simply not enough,” says Kalle Conneryd Lundgren. 

> “Our view is that access and quality are not only about having more doctors. It is about how healthcare is organised – combining new technology that did not exist when many healthcare systems were designed with teamwork and collaboration across digital and physical channels. That allows us to increase capacity, reduce waiting times and ensure patients receive the right care from the start.”

Over several years, Kry has developed a model in Sweden where digital care and physical clinics work together seamlessly. That same model now underpins the company’s expansion into other European markets. 

In France, Kry continues to invest in both digital and physical healthcare. In September, the company will open a new medical centre in Paris as part of its continued effort to scale its care model across Europe. The ambition is to broaden the offering further and strengthen its presence through additional digital and physical care channels. 

> “What we have built in Sweden demonstrates that it is possible to combine accessibility with efficiency, quality and continuity of care. That is the model we are now taking to additional markets,” says Kalle Conneryd Lundgren. 

Founder and Chair Johannes Schildt adds: 

> “Our ambition has always been the same: to build Europe’s leading healthcare provider and help move healthcare into the future. Bringing everything together under one name is a natural step towards that goal.” 

The change means that the Livi brand will be gradually phased out in the UK and France over time. The wider business will otherwise remain unchanged. 

> “Livi has built strong relationships in those markets, and that is something we take with us. This is not about starting again, but about building on what already exists – with greater clarity about who we are and with pride in bringing Swedish innovation to more people across Europe,” says Kalle Conneryd Lundgren. 

[Read more about Livi becoming Kry here.](https://www.kry.co.uk/livi-becomes-kry/)

__Kry was founded in Sweden in 2015 and has grown into one of Europe’s leading providers of integrated digital and physical healthcare. By combining digital healthcare services with a growing network of physical clinics, Kry is making healthcare more accessible, seamless and patient-centred. Today, Kry operates in Sweden, Norway, France and the UK, runs 72 clinics and conducts more than 200,000 consultations every month.__

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Kry scales its care model across Europe as Livi becomes Kry in the UK and France 

Livi becomes Kry in the UK and France | Kry

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Kry scales its care model across Europe as Livi becomes Kry in the UK and France

Kry, the UK's leading digital healthcare provider, today announces a new partnership with Klarna, the global digital bank and flexible payments provider, bringing on-demand clinical consultations to Klarna's UK members as digital-first healthcare continues to grow.

As part of the membership package, Klarna’s UK members now have access to on-demand consultations with qualified GPs, physiotherapists, and mental health practitioners - bookable via the Kry app, typically the same day. Klarna Max members receive unlimited digital consultations, worth £60 each, as part of their membership; other members on the Core, Plus and Premium tiers benefit from 40 percent off their first appointment and 20 percent off consultations thereafter.

The partnership marks the first time Klarna has included a dedicated healthcare service within its membership programme, which also features leading wellness and lifestyle brands including Headspace, Clue and ClassPass. Klarna is the only card membership with which Kry currently partners in the UK. 

> Klarna membership is built around giving people access to the services they already use and value in their everyday life - bringing together the best subscriptions in one place, so members get more value for less. Kry is a perfect example of that and we’re really excited to have them as part of the programme, said Daniel Lange, VP of Product at Klarna.

> The way people access healthcare is changing fast, and so are the reasons they seek it, adds Yamin Granberg, VP Commercial, Kry. 

> For Klarna members, access to Kry completes a suite of benefits that already spans mental wellness, fitness and lifestyle - bringing clinical-grade healthcare into a programme designed to support every dimension of how members live, move and feel says Yamin Granberg, VP Commercial, Kry. 

__About Klarna Membership__

 Klarna membership gives members access to premium benefits - spanning travel, wellness, lifestyle and healthcare - in one monthly plan. From airport lounge access to top subscriptions, the programme brings together the services members already use and value, so they can get more for less. Members also earn cashback on purchases, with each of the four tiers - Core, Plus, Premium and Max - unlocking additional perks. Read more here.

__About Klarna__

Klarna is a global digital bank and flexible payments provider. With over 119 million global active Klarna users and 3.4 million transactions per day, Klarna’s AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. More than one million retailers trust Klarna’s innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR).  For more information, visit Klarna.com.

__About Kry/Kry:__

Kry is the European leader in digital first healthcare, allowing patients to consult with a qualified health professional in minutes, via their smartphone or tablet or have a physical visit within the Kry network when needed. Since launching in early 2015, Kry has provided more than 200 million patient interactions throughout Europe.

Backed by some of Europe’s most renowned tech investors, Kry is reimagining the future of healthcare through digital innovation. Headquartered in Stockholm, Kry’s 5,000+ clinicians and 1,000+ employees are committed to improving the world’s health through innovation, one patient at a time. Kry operates in Sweden, Norway, France, and the UK. In the UK and France, Kry trades as Kry. To learn more, visit www.kry.se / www.kry.co.uk / www.kry.fr / www.kry.no. 

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Kry Partners with Klarna to Bring On-Demand Digital Healthcare to its UK Members

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